WashesWhiter.com
Flash+PHP+MySQL databases | scripts | tutorials | contact






RAILS
DEVELOPER
EMAIL
MARKETING
SUBMISSION
PAGE DESIGN
HTML TABLES
CSS TEXT
FONTS
IMAGES
FLASH
SECURITY
tutorials


SEARCH ENGINE SUBMISSION


Have a look at the MARKETING tutorial for ideas of how to market your site.
If you want to display your site to the outside world, correct search engine and index submission is vital and can make all the difference between success and failure.

SET UP THE META TAGS

Do your meta tags. If your meta tags are not set up properly, you are wasting your time. See the meta tag designer in the TOOLS section for details of how to do these.

CHECK THE META TAGS

Third, if you have not done so yet, check to make sure your meta tags have been set up properly: SITE SOLUTIONS.

SUBMIT TO THE MAIN SEARCH ENGINES AND INDEXES

The bottom line is this: most of your hits will come from the top twenty or so search engines/indexes and the meta engines that use them. If you only submit to the sites listed below, you will get a fair number of hits. You now have two choices:
CHOICE ONE Pay someone to do the placement for you OR CHOICE TWO Do It Yourself.

CHOICE ONE: PAID SUBMISSIONS

Is it worth paying someone? Probably yes if you are really serious about your site and can afford it. Submitting yourself can be very time consuming and the following submission services do not charge that much. It depends how you charge out your time. Anyway, search engine placement is a specialist area. Check out the following sites: SITE SOLUTIONS, INEEDHITS.

CHOICE TWO: DOING IT YOURSELF

Remember to keep records of your submissions this will be most useful as you will find out in some weeks time! You have to give an email address to sign up for most search engines. I recommend that you get a new email address for your project to stop your main email address being deluged with junk mail.

Check out SEARCH ENGINE WATCH for latest info on search engines.

Even if it is all that you do, you MUST get listed on to YAHOO, DMOZ and GOOGLE!

OPTIONS

You have up to three options to choose from:
1. Some search engines/indexes only accept paid-for submissions.
2. Some accept free submissions with a paid-for option.
3. Some are totally free.

1. PAID-FOR ONLY SUBMISSIONS

These are of two types:
a. Pay for clicks
b. Pay for listing

a. Pay for clicks
If you want guaranteed hits quickly, you have to pay for them. OVERTURE are excellent.

b. Pay for listing
One of the biggest search engine databases is INKTOMI.

2. FREE AND PAID-FOR SUBMISSIONS (NOT NECESSARILY RECOMMENDED)

The following offer free listings (if you are patient and lucky) with a paid-for option. In general the paid-for option only for people serious about their sites and depends on the size of your budget!
YAHOO no longer offer free listings for businesses. They have an express service but since getting a free listing on Yahoo is not that difficult (for non-businesses), I wonder if the expense is worth it.
LOOKSMART have teamed up with MSN, Excite, CNN and various other search engines to provide a paid-for listing service which I think is expensive. However, these search engines do get a lot of hits! For serious users!

3. FREE SUBMISSIONS

Get started by registering with DMOZ. This is used by AOL, Netscape and various other search engines.
Get listed on GOOGLE.

MORE FREE

Now submit to the following unless you intend using the SELFPROMOTION (see below) submission service in which case you do not need to because these will be covered by SELFPROMOTION.
HOTBOT, FAST.

MULTIPLE SUBMISSION

Use the following multiple submission sites. First, SUBMITEXPRESS and SCRUBTHEWEB because they are quick, then SELFPROMOTION.
It is worth spending some time on SELFPROMOTION and subscribing to the service.

UK SITES

If you anticipate a UK audience for your site, go to: YAHOO UK.

TESTING SEARCH ENGINE EFFECTIVENESS

This is crucial. You need to know how your search submissions are working.
Make sure that you are signed up with a site monitor such as MYCOMPUTER which will record search engine access to your site.
A month after setting up your site, analyse the hits and see which search engines are working and which are not.
Go through the search engines that you submitted to but which are not represented on the list and check each one individually.
You can use one of the Free Services at SITE SOLUTIONS to check the main search engines.
Alternatively, you may go to a meta search engine such as IXQUICK This will soon show you which of the main search engines/indexes you are on.
Remember that some search engines can take several weeks to get a site up on to them. The more that you submit to, the better.